High school girls who want to make an environmental statement, and get a free repurposed dress, can attend an upcoming fashion show and select a dress from The Green Prom Movement.
The average prom dress has a big petroleum footprint, is only worn once and is an expensive “must have” for high school girls on this big night out. But organizers of The Green Prom Movement are working to change all of that by showing teenagers how to repurpose prom dresses and make greener choices for accessories, flowers and transportation.
Founded in 2011 by a mother-daughter team, The Green Prom Movement Foundation creates custom dresses from previously worn, outdated, donated dresses. Tobie Roberts and her mother, Michelle Roberts, started collecting and restyling dresses in 2011 and held their first fashion show in 2015. Today, an average of 150 dresses are donated annually, and 100-plus dresses are cleaned, mended, restyled, repurposed and given away. The organizer’s goal is for each dress to ultimately be worn 30 times.
“The main goal of the Green Prom Movement is not to just give out a free dress, but to encourage girls to use the dress and to give it back, so the dress can be used over and over, helping reduce the carbon footprint that dress leaves,” said Michelle Roberts, vice president of The Green Prom Movement. “Our hope is to make wearing a used dress just as exciting as buying new.”
The latest repurposed dresses will be modeled and on display at The Green Prom Movement fashion show:
March 10, 10 a.m. – 2 p.m.
Winnetonka High School
5815 NE 48th St., Kansas City, MO .
Roberts suggests additional ways to make a prom dress greener, including choosing a vintage dress, restyling your own dress, reusing a dress from a previous year or swapping dresses with friends. If the dress is new, check to see where the fabric was sourced, if it is organic or from a sustainable plant source.
For more information and to view some of the dresses, go to The Green Prom Movement.